The ISB Sport brand of bicycle bearings is once again committed to grassroots sport, after announcing a new sponsorship agreement with the Samuel Sánchez MMR Cycling Academy cycling school.
The Academy, based in Asturias and directed by the Olympic road cycling champion in Beijing 2008, Samuel Sanchez, is one of the most competitive squads in Spain, this year celebrates its eighth season and the MMR bikes of the team riders will be equipped with ISB Sport bearings, Endurance and Pro series in the wheels, bottom bracket and headset.
Last February saw the start of the first of the more than 40 races that they plan to compete in all their categories throughout Spain. This 2023, the Samuel Sánchez MMR Cycling Academy returns to give everything through its three teams (School, Cadet and Junior) to continue growing as a project, integrating sporting and educational development with personal training through cycling.
“We thank ISB Sport for joining our project. Bearings are a very important element in a bicycle and the Italian brand has a more than proven recognition. We are proud to reach this agreement and we are sure that this union will give us many joys”, commented Samuel Sánchez, CEO of the Academy.
For his part, Ernesto Abad (CEO ISB Ibérica) said that “we are proud to be part of such an important cycling and human team. The MMR Academy is one of the most important teams in the Spanish cycling academy, as well as transmitting and promoting values in sport and creating human and sporting leaders”.
